7C Style Guide

Overview

For this project, I chose to rebrand MAC Cosmetic’s brand for a fictitious company for a skincare line named “MAC Skincare”. This involved in creating a new logo and a style guide for the company. This style guide needed to include a redesigned logo, new colour scheme and typography that I can use as reference when designing for this company.

Process

First, I started by creating different logos and style guide layout designs by sketching them out. Then I used powerpoint to create my style guide in there. I also created a transparent background logo so I can use it for future projects related to this.

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Critique

I got my classmates Riad, Zantoza and Brandon to give me feedback on my work. Brandon suggested that instead of having a leaf in the middle, to have a moisture drop instead and have leaves leading into it. Zantoza gave me feedback to keep the logo simple and easy to convert into black and white. Riad gave me feedback to use earthy and water like colours to ensure I’m staying consistent with my message and purpose. Overall, their feedback helped me create a better style guide.